For BYU MBA · 2026 WBENC National Conference - Salt Lake City

BYU MBA's GMAC Q&As: Transform Recruitment Webinars into Enrollment Funnels

Leverage your Microsoft 365 investment to secure and scale every high-stakes event, from recruitment to alumni engagement.

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75,000+

Events Delivered for Enterprises

ISO 27001

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We've been studying BYU MBA

Built around BYU MBA's reality

At the 2026 WBENC National Conference in Salt Lake City, we recognize BYU MBA's commitment to impactful programs, from Full-Time MBA recruitment to vital alumni engagement. We understand your reliance on platforms like Zoom and Canvas, alongside the unique IT procurement processes of a large academic institution.

EventBuilder extends your existing Microsoft 365 ecosystem, transforming Teams into an enterprise-grade event platform. This means secure, compliant event management for your GMAC Q&As, 'An Evening with the BYU MBA', and Multi-Year Alumni Reunions, without adding new IT overhead or security reviews.

Tailored to BYU MBA's key stakeholders

MBA Marketing Director

Shawn Butler

Turn Recruitment Webinars Into Measurable Enrollment Funnels

The challenge

Shawn's team runs thought-leadership webinars, such as GMAC Q&As, to attract prospective students for BYU MBA programs. A key challenge is gaining advanced analytics to measure lead quality and track conversion paths from initial interest to application submission effectively.

How we help

EventBuilder's Registration & Compliance and Reporting & Content offerings provide advanced registration workflows, behavioral email sequences, and clean CRM data handoffs. This transforms webinar attendance into qualified admissions funnel metrics.

Proof: Custom event reporting (event stats, demographics, attendee engagement) delivered as standard, with real-time and historical dashboards.

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MBA Events Coordinator

Alexis Hoopes

Manage Complex Hybrid Programs Without the Operational Burden

The challenge

Alexis manages complex hybrid events, including 'An Evening with the BYU MBA' and 'Multi-Year Alumni Reunions'. A significant challenge is integrating registration and attendance tracking across virtual and in-person touchpoints for a unified view of engagement.

How we help

Our Production & Live Event services offer full lifecycle event management within Microsoft Teams, including on-site badging, QR check-in, and unified reporting for hybrid programs.

Proof: EventBuilder provided professional production for Microsoft's Virtual CAB Summit, ensuring a seamless, secure environment.

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Career Services Director

Perry Christensen

Demonstrate Career Services ROI With Enterprise Event Analytics

The challenge

Perry oversees career services events, which require demonstrating clear ROI to MBA programs. Simultaneously, maintaining strict compliance with university IT security requirements for all event platforms and data handling is paramount.

How we help

EventBuilder's Registration & Compliance and Reporting & Content offerings provide an ISO 27001/27701 certified platform within the Microsoft ecosystem, with KPI-based reporting for career outcomes tracking.

Proof: EventBuilder is ISO 27001 and 27701 certified, SSPA Green, and a Microsoft Preferred Supplier, ensuring enterprise-grade security.

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Trusted by Microsoft, Built for You

We deliver high-stakes events for organizations that cannot afford for an event to fail, bringing 75,000+ events of operational muscle memory.

“

We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time.

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

“

I truly cannot say it enough, you and the team at EventBuilder have been just absolutely incredible to work with.

— Nicole Porter, Global Programs Engagement Leader, Microsoft

“

EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events.

— Alice Liang, CEO, SolarTech

Our Core Capabilities

EventBuilder extends Microsoft Teams into a true enterprise-grade event platform, backed by human-led services.

Enterprise Security

Maintain BYU MBA's strict IT compliance with ISO 27001/27701 certified event management, keeping data within your trusted Microsoft 365 environment.

Advanced Registration

Implement custom-branded registration pages, applicant gating, and waitlist management for BYU MBA's diverse recruitment and alumni programs.

Seamless Hybrid Events

Unify virtual and on-site experiences for 'An Evening with the BYU MBA' and reunions with QR check-in and integrated production support.

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